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They see Colony Square as a place where serendipitous conversations happen and memories are made. Walk around Colony Square today and you’ll find a diverse community of people who are all looking for social interaction. North American Properties invested in art such as a mural by Molly Rose Freeman (above) and increasing green and open space (below). We also appreciate that Colony Square offers team members opportunities to enjoy the space as more than just a work environment.” Regional president Bobby Turner had this to say about the move: “We wanted an office in an urban, creative community that celebrates food and offers our team members a collaborative workspace and a variety of mobility options. Grocery chain Whole Foods, owned by Amazon, signed a lease at Colony Square for its new South Regional Office. They want to align their company culture with that of Colony Square’s to gain a competitive edge in today’s war for talent. Employers recognize that Colony Square is where this young and talented cohort spends their time, and they are eager to office here to support their recruitment and retention goals. The same new generation mentioned above is part of a competitive talent pool in Atlanta. While other landlords are attempting to motivate people to come back to the office, Colony Square is saw more foot traffic in 2021 than it did in 2019. We brought in a modern retail mix, including IPIC Theaters, the Politan Row food hall, chef-driven restaurants, and service retailers, creating a new community gathering place for Midtown. A concierge that offers office tenants and guests five-star services, ranging from restaurant reservations to even marriage proposals. We opened up the insular design, making it more walkable by knocking down walls and creating several green spaces that are programmed with more than 200 events per year.Īrt and technology were incorporated, with stunning wall murals, interactive lighting, functional sculptures, a massive LED screen and several transit screens. Prior to redevelopment, Colony Square was like a concrete compound.

We attribute the increase in office rents largely to our investment at the street level. This is double the rate of Midtown’s Class A rent growth, according to Cushman & Wakefield.Ĭolony Square hosts more than 200 events per year, including a socially distant Kentucky Derby part (above) and a holiday tree lighting (below). Since our acquisition six years ago, office rents at Colony Square have increased by 66 percent.

Remarkably, the other 75 percent of the property, the majority being the original office space, saw little investment yet a valuation lift.

We invested in about 25 percent of the property, primarily at the street level and through the addition of two smaller office buildings. Prior to the redevelopment, the 50-year-old Colony Square encompassed 700,000 square feet (65,031 sq m) of office space and 140,000 square feet (13,006 sq m) of retail. In 2015, North American Properties acquired Colony Square with bold plans to tear down the old office atrium and food court, double the amount of open space, and introduce resort-level hospitality, entertainment, and dining to the property. In reality, Colony Square could be twice their age and has long been an office destination it was just hiding in plain sight, as one twentysomething recently put it. To them, Colony Square is a hotspot that is showing up all over Instagram. They are meeting dates at the “ secret bar,” laughing with friends at comedy nights, playing drag bingo under the stars, and gathering with their community. In Midtown Atlanta, a new generation is discovering Colony Square for the first time. A Politan Row food hall opened at Colony Square in 2021.